JOHNSON VALLEY, Calif. (Jan. 22, 2024) – King of the Hammers, known as the toughest series of one-day off-road races in the world, is proud to announce its latest partnership with Rusoh Inc. The Rusoh Eliminator® has been named the official fire extinguisher of the 2024 Progressive King of the Hammers Presented by Nitto and Powered by OPTIMA Batteries. This latest partnership brings a revolutionary new fire safety product to one of the most challenging off-road races on the planet, held in Johnson Valley, California, from Jan. 18 through Feb. 3, 2024.
“We’re pleased to be joining forces with Rusoh®,” said Mike Jams, chief executive officer of Hammerking Productions. “We’re laser focused on the safety of our competitors and participants. Rusoh® is on the leading edge. Our partnership raises the bar and will set a new standard.”
Founded in 2016, Rusoh® is an innovator in the field of fire safety, consistently reshaping industry standards with cutting-edge, self-service, reloadable fire extinguishers for both home and workplace use. Unlike traditional fire extinguishers that demand regular professional maintenance and can be confusing to operate in an actual emergency, the Rusoh Eliminator® is characterized by a simple inspection and service process, full reloadability, and easy operation, delivering reliability.
“We are thrilled to be part of the team as the official fire extinguisher of King of the Hammers,” said Randy Rousseau, chairman of Rusoh Inc. “Rusoh® takes immense pride in the quality of our products, and we are rapidly becoming a household name. Partnering with King of the Hammers allows us to extend our brand awareness while also contributing to overall safety at the event.”
The 2024 Progressive King of the Hammers Presented by Nitto and Powered by OPTIMA Batteries is more than just a race; it’s an experience connecting competitors and fans worldwide. King of the Hammers is nearly a dozen days of racing off-road vehicles of every shape and size, catering to individuals tinkering in their garages building their own racecars and professionally-sponsored teams. The camaraderie of King of the Hammers draws competitors and fans to the lakebed equally, with the level of competition increasing each year.
The 2024 Progressive King of the Hammers Presented by Nitto and Powered by OPTIMA Batteries is set to kick off on Jan. 18, 2024, in Johnson Valley, California. Whether aiming to fulfill a bucket list goal or revisit a storied lakebed of perseverance and triumph, the event promises a celebration of unforgettable off-roading memories and epic racing.
To purchase tickets, view the event schedule, shop for merchandise and learn more about King of the Hammers, please visit www.kingofthehammers.com.
To learn more about Rusoh Inc., please visit www.rusoh.com.